by Slinx | Jun 29, 2017 | Business, Marketing
For any business, testimonials from customers are a very powerful tool and great source of insightful information. Not only do customer testimonials provides you with an understanding into what you are doing well and where you need to make improvements in your business, they can also help you get other customers over the line, to either purchase from your business or engage in your services. Testimonials provide an excellent source of credibility to your business by having someone else refer, review or comment about your business. It provides validation and influence to potential customers. I get asked a lot by clients how do they get testimonials from their customers. I have also been actively sourcing testimonials for clients and adding them to their websites and other marketing activities, where they hadn’t even thought of it at all. I also saw my friend the lovely Maureen from Moxie Creek, ask about testimonials in a Facebook group recently, so I thought I would share with you my tips and ideas in no particular order, about ways to source customer testimonials or reviews for your business. 1. Social media Now a lot of businesses use their social media accounts and pages to collect testimonials or reviews. However be warned! Social media has good points and bad points as we all know. The bad is it is a third party platform, which you have no control over. I am going to discuss the two main platforms people use to leave reviews. Facebook To collect testimonials you must have your page set up with a street address. Then people are able to leave...
by Barking Mad Marketing | Feb 17, 2017 | Business, Marketing
There are a lot of different and loose terms used now around marketing. There are also a lot of misconceptions about marketing and what it is - that it is just graphic design of a business logo or sales or doing a bit of social media for your business. Marketing is about all of these activities plus much much more! With our digital world changing so fast and expediently growing, marketing now encompasses an abundance of new elements. So what actually is marketing? In an academic definition1. (the text book I actually used at uni!) ‘today’s marketing is about creating customer value and building profitable customer relationships’. This meaning has not changed, marketing today has just evolved and shifted wth how we communicate and build customer relationships. Marketing today is about creating messages using different methods to communicate to your audience about your business and services. Marketing is still about promoting your business to your target market or ideal customer however there are just many more and different ways to talk to and reach your customers. In simple terms, marketing is about how you let your customers know about your products or services that you sell or offer in your business to your ideal customers. Basically, as the saying goes you can build a castle but if you don’t let anyone know about the castle no one will find it or come to it. Same goes with your business, you can have this fantastic product you sell or one of kind services you deliver, however if you don’t tell your potential customers about it, how will they ever know...
