8 ways to source customer testimonials

8 ways to source customer testimonials

This is part 1 of a series of 3 blog posts – all about testimonials for your business! For any business, testimonials from customers are a very powerful tool and great source of insightful information. Not only do customer testimonials provides you with an understanding into what you are doing well and where you need to make improvements in your business, they can also help you get other customers over the line, to either purchase from your business or engage in your services. Testimonials provide an excellent source of credibility to your business by having someone else refer, review or comment about your business. It provides validation and influence to potential customers. I get asked a lot by clients how do they get testimonials from their customers. I have also been actively sourcing testimonials for clients and adding them to their websites and other marketing activities, where they hadn’t even thought of it at all. I also saw my friend the lovely Maureen from Moxie Creek, ask about testimonials in a Facebook group recently, so I thought I would share with you my tips and ideas in no particular order, about ways to source customer testimonials or reviews for your business. 1. Social media Now a lot of businesses use their social media accounts and pages to collect testimonials or reviews. However be warned! Social media has good points and bad points as we all know. The bad is it is a third party platform, which you have no control over. I am going to discuss the two main platforms people use to leave reviews.   Facebook To collect...

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